Achieve bold, head-turning looks with this all-in-one Maximum Strength Bleach Kit, designed for safe and effective DIY hair lightening. Perfect for even dark or resistant hair, this kit features a powerful formula infused with revitalizing Plex Serum to protect and condition your strands during bleaching.

• Complete bleach kit includes powder lightener, 40 vol. developer, and plex serum
• Revitalizing Plex Serum protects hair from damage during bleaching
• Lifts dark or resistant hair with minimal breakage
• Non-drip formula nourishes and adds luster to hair
• DIY kit includes brush, gloves, tray, and easy-to-use serum